Learn the importance of developing a robust capability statement when targeting the government marketplace.
A focused, well-prepared capability statement (CS) will assist you in marketing your products & services to large businesses with supplier diversity programs, federal agencies and other similar markets. A CS is an effective, inexpensive marketing tool used to quickly highlight your strengths & “capabilities” when marketing and representing your small business.
The speaker will be Sandra Ledbetter, Government Sales Advisor with the MSBDC Government Sales Advisory Program.
Sponsored by the Center for Women & Enterprise, Central Massachusetts.