Search Engine Optimization for Beginners

You’ve likely heard the acronym SEO many times, but what does it mean for your small business? This webinar will provide an overview of SEO fundamentals, including how search engines work, the importance of keyword research, on- and off-page optimizations, and how to use metrics to measure performance.

Speaker: Rosa Di Virgilio Taormina, Senior Business Advisor and Certified Digital Marketing Professional at the MSBDC Northeast Regional Office.