Municipal Branding: Best Practices and Benefits

Panelists will discuss pros, cons, insights and challenges related to developing and using a new municipal brand.

Amesbury Mayor Kassandra Gove will share why she initiated a branding project, and how it benefits her city. She’ll discuss how community surveys were used during the planning process, and how a municipal brand can have a positive impact on economic development.

John Magnifico, owner of Magnifico Design, will discuss his process for creating the Amesbury brand. He’ll provide insight into developing an RFP for an external design partner, defining what municipalities should include and budget considerations.

Former Amesbury Communications Director Caitlin Thayer will discuss how to implement municipal branding across departments, communicate about the brand internally and externally, and ensure that brand guidelines are followed. She’ll highlight the pros and cons of using a municipal brand in community communications.