If you want your business to appear in Google search or on Google maps, you need to have a Google Business Profile. Having a profile and keeping it up to date makes you 70% more likely to attract location customers and 50% more likely to lead to a purchase. In this webinar, our expert presenter

This 1-hour webinar focuses on techniques to detect fraud, waste and abuse. Learn the basics of fraud awareness and detection and how you can protect your organization from fraud, waste and abuse.

This free presentation will help entrepreneurs start a business plan and provide structure to starting and managing their venture. Topics will include: Introduction and need for planning Basic business plan format Choosing your legal form of organization Marketing, market planning and research Cash flow projections Financial statements Financing There will also be an overview of

Ever wonder what the value of your business is? Learn three approaches to determine the value of your business - on your own! And how to apply nine factors to build value. Presented by: Dylan Gans - Co-Founder, Baton Facilitated by: The Berkshire Regional Center of the MSBDC Network

Starting a business online has helped entrepreneurs avoid the enormous costs of opening a traditional brick-and-mortar business, but that doesn’t necessarily mean starting an online business is inexpensive. In this webinar, Steve Strauss, USA TODAY senior columnist, online business pioneer, and bestselling author, will teach you how to start an online business on a small

This workshop focuses on your business concept and step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept workshop, you are able to: identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan. Thank You to our Sponsor:

The American Rescue Plan Act (ARPA) has brought millions in public dollars to cities, towns and other public entities to respond to the COVID-19 pandemic and its economic consequences. This training discusses the differences between subrecipients and contractors under the federal rules, fiscal recovery fund spending that is presumed eligible due to the nature of

Are you looking for ways to involve your residents in municipal decision-making? Do you want to learn how to engage diverse populations who are often harmed by institutional processes? This webinar will present best practices for engaging residents in key municipal decision-making activities and discuss how to coordinate equitable resident engagement efforts. Communities can be

Managing cash flow is one of the biggest challenges that small businesses face day to day. You need money to pay bills, make investments, pay salaries, and provide growth opportunities. And sometimes it’s a struggle to make the revenue you need to cover all those expenses. In this webinar, experienced entrepreneur Julie Brander will share

Starting in February 2023, the Berkshire Black Economic Council will host informational sessions inviting guest speakers from the community to present on relevant topics and resources that may be useful for you and your business. It is BBEC’s intention to hold space for Black entrepreneurs across the county to not only gain valuable knowledge and